Joanna Piacenza

Data, politics, media, business

Joanna Piacenza is a market research executive, turning quantitative research into actionable insights to help business leaders make decisions.

She currently serves as the vice president of thought leadership for Gravity Research, helping companies navigate corporate engagement on social issues. She previously built Morning Consult industry analyst team and oversaw all public-facing industry research.

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Piacenza's own writing and research interests lie at the very messy and wonderful intersection of business, media, politics, and occasionally religion — always with a data angle.

Her work has been cited in The New York Times, BBC, the Nieman Journalism Lab, The Atlantic, and Princeton University, among others. She has spoken internationally and domestically about her research, including at SXSW, NICAR, Harvard Divinity School, the American Enterprise Institute, and in partnership with Mika Brzezinski’s ASCEND Summit. She’ll talk about anything from the demographics of religious affiliation to Gen Alpha. She can finish a Wednesday New York Times crossword puzzle.

Piacenza earned her M.A. in Religious Studies from the University of Colorado Boulder and her B.A. from the University of Wisconsin-Madison. Her thesis explored meditation apps.

You can follow her on Twitter here and connect with her on LinkedIn here.