About Me Image
About Me Image

Hi, I'm Joanna Piacenza.

For 15+ years, I've helped B2B companies turn research into narratives that move markets.

I've spent my career helping organizations find their voice, position themselves in the market, and elevate their commercial strategy. I started as a researcher, and that's still the foundation of everything I build — every strategy starts there.

Hi, I'm Joanna Piacenza.

For 15+ years, I've helped B2B companies turn research into narratives that move markets.

I've spent my career helping organizations find their voice, position themselves in the market, and elevate their commercial strategy. I started as a researcher, and that's still the foundation of everything I build — every strategy starts there.

Research & Intelligence
Research &
Intelligence
Research & Intelligence
Brand & Marketing Strategy
Brand &
Marketing Strategy
Brand & Marketing Strategy
Content & Thought Leadership
Content &
Thought Leadership
Content & Thought Leadership

Building intelligence functions and turning proprietary data into insights that move markets and shape decisions.

Building intelligence functions and turning proprietary data into insights that move markets and shape decisions.

Building intelligence functions and turning proprietary data into insights that move markets and shape decisions.

Positioning (or repositioning) firms and building the systems that connect narrative directly to pipeline and revenue.

Positioning (or repositioning) firms and building the systems that connect narrative directly to pipeline and revenue.

Creating an editorial voice, executive programs, and stories that establish category authority — without them sounding like AI.

Creating an editorial voice, executive programs, and stories that establish category authority — without them sounding like AI.

What I do

I turn research into narrative and narrative into strategy — whether that be a the shift in behavior, the emerging fault line, the assumption everyone is making that turns out to be wrong. And I build the frameworks and storylines that make that insight impossible to ignore.

I turn research into narrative and narrative into strategy — whether that be a the shift in behavior, the emerging fault line, the assumption everyone is making that turns out to be wrong. And I build the frameworks and storylines that make that insight impossible to ignore.

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I've done this at research firms, in newsrooms, and in C-suites. I've built intelligence functions from scratch, led teams of analysts and strategists, and taken research from raw data to flagship reports to major stages. The through-line across all of it is the same: Finding the question behind the question, and making the answer matter to the people who need it.

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I've done this at research firms, in newsrooms, and in C-suites. I've built intelligence functions from scratch, led teams of analysts and strategists, and taken research from raw data to flagship reports to major stages. The through-line across all of it is the same: Finding the question behind the question, and making the answer matter to the people who need it.

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Most recently, I served as Vice President of Thought Leadership and Marketing for Gravity Research, where I led our research commercialization strategy for the Fortune 1000 market. I translated proprietary corporate intelligence into executive-ready frameworks, launched flagship reports and new content products, and oversaw marketing-related growth — establishing brand authority and generating pipeline by making our complex research and thought leadership impossible to ignore.

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Most recently, I served as Vice President of Thought Leadership and Marketing for Gravity Research, where I led our research commercialization strategy for the Fortune 1000 market. I translated proprietary corporate intelligence into executive-ready frameworks, launched flagship reports and new content products, and oversaw marketing-related growth — establishing brand authority and generating pipeline by making our complex research and thought leadership impossible to ignore.

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Previously, I built and led Morning Consult's Industry Intelligence function from scratch during the firm's most explosive growth period — from early-stage startup to a $1 billion valuation — leading a team of 25 analysts, editors, and strategists. I created the editorial voice and thought leadership engine that put Morning Consult on the map with Fortune 500 clients, earning regular placements in the New York Times, Washington Post, Bloomberg, and CNN.

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Previously, I built and led Morning Consult's Industry Intelligence function from scratch during the firm's most explosive growth period — from early-stage startup to a $1 billion valuation — leading a team of 25 analysts, editors, and strategists. I created the editorial voice and thought leadership engine that put Morning Consult on the map with Fortune 500 clients, earning regular placements in the New York Times, Washington Post, Bloomberg, and CNN.

Thought leadership and research I've led or shaped has been cited or featured on CNN, NPR, the New York Times, the Washington Post, the BBC, Nieman Journalism Lab, and The Atlantic, among others. Beyond the C-suite and the boardroom, my work has informed discussions and decisions at the highest levels — cited in National Bureau of Economic Research working papers and referenced in an amicus brief submitted to the U.S. Supreme Court.

I have spoken internationally and domestically about the brands I've built and the research I've developed, including on stages at SXSW, NICAR, Harvard University, AEI, and in partnership with Mika Brzezinski’s ASCEND Summit, among others. I speak on anything from AI workforce trends to leisure travel trends to corporate engagement pullbacks to the white evangelical vote to national demographic shifts to consumer confidence.

I can finish a Wednesday New York Times crossword puzzle (without cheating).

Let's talk

I'm exploring full-time roles in research leadership, brand strategy, and content marketing, and I'm open to contract and fractional work in the meantime.

Connect with me on LinkedIn or click the button below to shoot me an email.

Let's talk about what you're building

Let's talk full-time roles, or fractional work on a project-based or monthly retainer, in research strategy, brand and marketing strategy, and content and thought leadership.

Connect with me on LinkedIn or click the button below to shoot me an email.